As a BioTech company, you have a progressive medical technology product or service that must be shared. However, some of the prospects that you’re reaching out to may be unfamiliar with the medical or technical jargon and therefore may not fully understand your concept. Should it be a priority to communicate your product/service in layman\’s terms for marketing purposes?
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A website is the first and last impression you’ll have on a potential customer. It is your primary owned channel, and the location visitors spend the most time in front of your brand when making a purchasing decision. But what makes a “modern” website so valuable compared to one that was published 3-4 years ago? Does it bring that much value to an organization?
With the influx of security breaches, server outages and attacks we discuss a few basic preventative steps you can take to secure your digital assets.
One of the more effective strategies for B2B companies is content marketing. Despite what you may think, every business, regardless of size, can leverage content marketing to help achieve company’s goals.
One of the most common questions around digital marketing is simply “where do I start?” Digital marketing continues to expand at a rapid pace, and if you haven’t been actively involved in the development of the space it can be quite overwhelming.
Customized marketing campaigns are all the rage these days, and one of the best examples of personalization done right is account-based marketing. While this concept is hardly a new one, it requires a great deal of resources, effort and coordination between sales and marketing to really pull off properly.
It\’s time to take a look at your marketing plans and see whether you\’re moving toward your goals or away from them. The nice weather makes it hard to stay at your desk, and the rest of your team is feeling the same way.
Practically every business needs IT help these days, so there\’s a countless amount of companies delivering these services. When potential customers look at your company, do they see what makes you the best choice, or do they just see the same thing that 100 other companies are doing too?
\”Your most unhappy customers are your greatest source of learning\”…
While social media already plays a key role in business campaigns, there are a few major innovations that will shape how you and your customers use these sites.