Entries by admin

Communication is Key: Creating Connections Between BioTech Companies & Their Customers

As a BioTech company, you have a progressive medical technology product or service that must be shared. However, some of the prospects that you’re reaching out to may be unfamiliar with the medical or technical jargon and therefore may not fully understand your concept. Should it be a priority to communicate your product/service in layman\’s terms for marketing purposes?

What is the Value of a Web Redesign?

A website is the first and last impression you’ll have on a potential customer. It is your primary owned channel, and the location visitors spend the most time in front of your brand when making a purchasing decision. But what makes a “modern” website so valuable compared to one that was published 3-4 years ago? Does it bring that much value to an organization?

Building A Foundation For Your Digital Strategy

One of the most common questions around digital marketing is simply “where do I start?” Digital marketing continues to expand at a rapid pace, and if you haven’t been actively involved in the development of the space it can be quite overwhelming.

Account-Based Marketing…Your New Best Friend

Customized marketing campaigns are all the rage these days, and one of the best examples of personalization done right is account-based marketing. While this concept is hardly a new one, it requires a great deal of resources, effort and coordination between sales and marketing to really pull off properly.

The Spring Growth Edition

It\’s time to take a look at your marketing plans and see whether you\’re moving toward your goals or away from them. The nice weather makes it hard to stay at your desk, and the rest of your team is feeling the same way.

A Sea of IT

Practically every business needs IT help these days, so there\’s a countless amount of companies delivering these services. When potential customers look at your company, do they see what makes you the best choice, or do they just see the same thing that 100 other companies are doing too?