Author: Brent Hoffmann

Brent has a diverse background in graphic design, software development, and business strategy. With over 15 years of experience in the industry, he helps clients find solutions to technology problems, develop their content strategy and find ways to help them grow.

Entries by Brent Hoffmann

Take Back Control of Your Day with Day Maps & Focus Sessions

What do you do at the beginning of your workday? Immediately check email? Dive back into the project you left off on the day before? Call a meeting? These seem like natural decisions to make when you want to start your day off in a productive manner.  We teach ourselves that this is a good ...

The Rise of 360 Video

The popularity and technology of 360 degree videos have grow from a mere online novelty, with a rudimentary stitched together photo technique, to full-fledged HD music videos like the one recently released by DEVO or seen for Beck’s “Sound and Vision”. At Black Label we are always looking for innovative ways to use video for our ...

Who Shreds? Comparison of Guitar Manufacturers in the US and Maryland

A few of us at Black Label have played guitar in one fashion or another in the past, so we decided to take a field trip to the Paul Reed Smith hq in Stevensville, MD to see how guitars are made. This trip led to some curiosities about guitar manufacturers in the US and ultimately ...

Micro-trends: “Brewery” vs “Craft Brewery” in Baltimore

In the past 5-10 years Baltimore has been seeing a resurgence of Beer Culture with new microbreweries popping up over the city, a burgeoning of homebrew clubs and enthusiasts and the host of many great yearly beer related events including the largest homebrew conference in the United States in June. If you are curious ...

America’s Love for Candy: A Look At Candy Search Trends

I don\'t think the world is unaware of America\'s love of fast food, soda and candy but it is interesting to look at just how much we compare to other countries in search trends. I am going to focus primarily on candy in english speaking countries across the world, but then also look at ...

Tis’ The Season: When to Start Marketing Your Seasonal Product

Seasonal products can be tricky for a business when it comes to marketing.  It’s important that businesses with seasonal products know when to start telling their audience about their product and know when to begin ramping up their promotions in order to reach the most customers. You may be a business that has many seasonal products that are ...

How We Manage Storms: Stormwater Management in Baltimore City

The Baltimore Neighborhood Indicators Alliance (BNIA) has a great interactive resource for analyzing various data across Baltimore neighborhoods. I spent a brief amount of time looking over this to see what correlations I could pull from this resource when it comes to environmental issues in the city and found a few things that are interesting. ...