Many times, internal businesses frustrations can lead to ambitious, but rash, marketing decisions. This might be along the lines of a new website design, a blinding focus on social media or a creative microsite campaign. These decisions usually have very little data to back them up and even less of a longer term strategy that results in driving revenue.
One of the more effective strategies for B2B companies is content marketing. Despite what you may think, every business, regardless of size, can leverage content marketing to help achieve company’s goals.
One of the most common questions around digital marketing is simply “where do I start?” Digital marketing continues to expand at a rapid pace, and if you haven’t been actively involved in the development of the space it can be quite overwhelming.
\”Your most unhappy customers are your greatest source of learning\”…
Learn how to sell your product or brand effectively by focusing on the benefits to the customer instead of listing features with these helpful tips.
A few tips on how to overcome the problems of steadily dropping attention spans on the internet by ensuring your content stands apart from the mass of information and is noticed!
A list of the most common mistakes businesses make when it comes to creating and using their digital strategy (aside from not having one!).
Your customers online are non-linear, meaning they interact with your business in a variety of ways. Learn more about how to reach your customers online.
See how your customers interact with your business in a variety of ways online and how you can effectively reach them in a non-linear process.