What is the Value of a Web Redesign?

A website is the first and last impression you’ll have on a potential customer. It is your primary owned channel, and the location visitors spend the most time in front of your brand when making a purchasing decision. But what makes a “modern” website so valuable compared to one that was published 3-4 years ago? Does it bring that much value to an organization?

Account-Based Marketing…Your New Best Friend

Customized marketing campaigns are all the rage these days, and one of the best examples of personalization done right is account-based marketing. While this concept is hardly a new one, it requires a great deal of resources, effort and coordination between sales and marketing to really pull off properly.

The Spring Growth Edition

It\’s time to take a look at your marketing plans and see whether you\’re moving toward your goals or away from them. The nice weather makes it hard to stay at your desk, and the rest of your team is feeling the same way.

Black Label Update - Turkey Edition

Black Label Update – Turkey Edition

\"Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.\" - Laura Fitton, oneforty.com Give thanks. Show your customers your appreciation. This is more than just advice for Thanksgiving...businesses should be showing their customers the love all year round! It’s the little things that ...

The Rise of 360 Video

The popularity and technology of 360 degree videos have grow from a mere online novelty, with a rudimentary stitched together photo technique, to full-fledged HD music videos like the one recently released by DEVO or seen for Beck’s “Sound and Vision”. At Black Label we are always looking for innovative ways to use video for our ...