Many times, internal businesses frustrations can lead to ambitious, but rash, marketing decisions. This might be along the lines of a new website design, a blinding focus on social media or a creative microsite campaign. These decisions usually have very little data to back them up and even less of a longer term strategy that results in driving revenue.
One of the more effective strategies for B2B companies is content marketing. Despite what you may think, every business, regardless of size, can leverage content marketing to help achieve company’s goals.
One of the most common questions around digital marketing is simply “where do I start?” Digital marketing continues to expand at a rapid pace, and if you haven’t been actively involved in the development of the space it can be quite overwhelming.
Customized marketing campaigns are all the rage these days, and one of the best examples of personalization done right is account-based marketing. While this concept is hardly a new one, it requires a great deal of resources, effort and coordination between sales and marketing to really pull off properly.
It\’s time to take a look at your marketing plans and see whether you\’re moving toward your goals or away from them. The nice weather makes it hard to stay at your desk, and the rest of your team is feeling the same way.
\”Your most unhappy customers are your greatest source of learning\”…
While social media already plays a key role in business campaigns, there are a few major innovations that will shape how you and your customers use these sites.
Learn how to increase your Facebook ROI with a well-honed audience and a few new Facebook tools that can help improve your businesses social media outreach.
Follow these helpful hints and tips to look back on the performance and strategy for your business from this past year and find room for improvement and success.