The ReSET – Bots Gone Awry: What Businesses Can Learn
By Newt Fowler
Understandable attention has been given to the weaponization of social media and its impact on political, commercial and personal realms. Less attention has been spent on the effect of such automation on companies’ internet marketing strategies. Businesses are tempted to see social media automation tools as a set of Easy Buttons and are increasingly frustrated when they don’t work. The bad guys don’t use these tools that way, nor should businesses. I recently sat down with Josh Riddle, one of the partners of Black Label Agency, to explore the dark side of social media in an effort to understand why the bad guys are better at social media than their commercial counterparts.