Creating Meaningful Social Media Content: A citybizlist Interview with Joshua Riddle

The ReSET – Bots Gone Awry: What Businesses Can Learn

By Newt Fowler

Understandable attention has been given to the weaponization of social media and its impact on political, commercial and personal realms. Less attention has been spent on the effect of such automation on companies’ internet marketing strategies. Businesses are tempted to see social media automation tools as a set of Easy Buttons and are increasingly frustrated when they don’t work. The bad guys don’t use these tools that way, nor should businesses. I recently sat down with  Josh Riddle, one of the partners of Black Label Agency, to explore the dark side of social media in an effort to understand why the bad guys are better at social media than their commercial counterparts.

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Author: Aaron Riddle

Aaron has many years of experience in the fields of design and photography resulting in dozens of awards and accolades. Since 2000, Aaron has worked with clients and marketing firms all across the country to create a variety of material ranging from logo designs and websites to branding concepts, UI concepts and visual identities.

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