Your business is active on social media. You’ve built a following on multiple platforms including Facebook, Twitter, and Instagram. Your meta data descriptions are strong. Your site’s content is optimized for search engines. You even have a company blog to ensure your site is regularly updated with fresh content to please Google. Yet with all your efforts, your online sales are still far less than they should be. If all this sounds familiar, it might be time to review your checkout procedures.
The best laid SEO and social plans might be a complete waste of time if customers are encountering a less-than satisfactory purchase process.
Let’s review the following roundup of tips to see if you can reduce your site’s shopping cart abandonment rates and make sure you’re not missing out on potential sales.
1. Reduce the number of steps a customer must complete in order to fulfill their order. If you can combine a number of steps like entering name, address, and phone number into one procedure, your customers are less likely to grow frustrated with your checkout procedure.
2. Be clear with all fees up front. Surprising customers with hidden surcharges or exorbitant shipping fees is the quickest way to send your shopping cart abandonment rates soaring.
3. Give your customers plenty of payment options including newer e-commerce options like Apple Pay and Stripe. If you offer both mobile payment options as well as traditional forms of payment like PayPal and credit cards, you’re less likely to have customers back out of a purchase at the last moment.
4. Consider adding coupons or discounts to reduce your lost sales. When a customer is receiving a promotional offering, they’re more inclined to complete a sale to take advantage of your offered deal.
5. Unless it is absolutely necessary, avoid making customers register on your site simply to complete a purchase. If they feel they have to complete multiple steps and offer all sorts of information, they’re more likely to opt for a vendor with a simpler checkout process.
6. Review your checkout process on multiple mobile devices. Just because the procedure is seamless on a laptop, that doesn’t mean your mobile customers are enjoying the same pleasant experience. Consider everything from scroll factors to touch-enabled buttons to ensure your smartphone customers can complete their purchases with ease.
7. Make sure your product images are optimized for mobile devices. Enable pop-ups that let consumers zoom in on your products and offer multiple views.
8. Regardless of how customers access your site, make sure all their data is encrypted during the checkout process. A customer who doesn’t feel safe giving you their data isn’t going to tempt trouble by offering up their credit card number. Be forthright with your security focus on your landing pages and checkout pages.
9. Do everything in your power to reduce your site’s load time. A slow-loading site can dramatically increase shopping cart abandonment rates. Compress images, check for script errors, and regularly run scans on your software for optimal performance.
Taking these tips into consideration can help improve your online store’s conversion rates. Failure to focus on offering a superior purchase process could mean all your SEO and social efforts are for naught.
Will you be implementing any of the above-listed tips to ensure your business’ sales are all they can be?