You do your best to stay on top of the latest developments in social media marketing, but there are new platforms and technologies developed every day. Use our ten favorite tools to implement every social media tactic that belongs in your marketing mix.
Buffer: This social media management application sits at the top of many lists and for good reason. You can work with multiple social media profiles from a single panel, schedule posts in advance and keep track of your analytics. Many third-party applications offer Buffer support, which makes it a good choice to add to your marketing stack. Buffer is a big player in the space, consistently expanding its capabilities including a recent acquisition of Respondly as covered by TechCrunch last year.
ManageFlitter: Managing Twitter manually makes it difficult, if not impossible, to get value out of the platform. ManageFlitter has some overlap with Buffer, such as scheduled posting and analytics. It stands on its own with the way it allows you to identify influencers and reach more of your followers. The PowerPost ability looks at your data to determine when you should post to maximize your engagement potential.
BuzzSumo: Do you want to take a data-driven approach to figuring out what content to create for social networks? BuzzSumo shows you the top-performing content so you can see exactly what’s out there. This tool is also excellent for discovering influencers that may be interested in what you have to offer, as well as a curation source. This tool is invaluable as a part of your content research and creation workflow. It tells you the type of content that works best for your target audience, the best social media sites, the typical shares for a topic and other information that lets you hone in on the best options.
Canva: Social media updates with visual content attract more attention than text alone, but getting your graphic designers to create pieces for every single update may not be feasible. Canva is a user-friendly graphic design software that offers templates, design elements and a drag-and-drop interface that streamlines the entire process. You can put this into your social media marketing workflow and let your designers work on other projects. Canva has free and paid graphic elements, with an extensive stock photography collection available for a relatively small price. One feature that’s particularly time-saving is a magic resize function that takes a base graphic and produces appropriately sized copies for all supported social networks.
Bitly: Platforms such as Twitter limit your post length. When you include URLs in your content, you eat up valuable space. Bitly shortens your links and provides you with a way to track click-through rates. The custom URL feature also gives you a way to brand your links and give readers an idea of what to expect when they click through.
Edgar: Many businesses distribute content once and toss it out afterward. Edgar puts your evergreen content into a queue and automatically posts it at scheduled intervals. You get to reach parts of your audience that didn’t see the content the first time it went out to your followers. If you want to post pieces at a specific time, Edgar also supports manual post scheduling.
Followerwonk: Twitter’s base search functionality isn’t the best when it comes to finding people to follow and influencers to connect with. Followerwonk introduces several useful features that save you time and improves your network. You can search bios, look at Twitter accounts to discover new people, track your results and look at competitor relationships. Reduce the time you spend trying to determine the best accounts to follow and reach out to.
Rival IQ: Keep a close eye on your direct competitors and how well they’re doing on socialmedia. You also get insights into your own posts and what you can do to optimize them for engagement and sharing. The competitor analysis tool provides a full report on competitor activities, allowing you to adapt your own social media marketing strategy. A notification system can instantly alert you to unusual activity on other companies’ pages.
HootSuite Insights: HootSuite Insights is a robust social listening tool that sets itself apart with complete real-time analytics. The social sentiment feature shows you whether people feel positive, negative or neutral about your brand. This application covers the standard social media channels but also takes it one step further to scan forums, blog posts and other websites. If someone is talking about your brand online, this application will let you know.
Click to Tweet: Your social media marketing tools don’t all need to offer a large set of features. Click to Tweet does one thing, and it does it well. You pull quotes from your content that are 140 characters or less and present it as a potential tweet for anyone reading the article. They can share useful information on their feed, and you get higher engagement because you make it easy for your readers.
These social media marketing tools help you improve the effectiveness and efficiency of your efforts. You don’t need to use all of them to get results, but a good mix lets you work with multiple platforms without spreading yourself too thin.