Driving Traffic
and Measuring Results
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We work closely with clients to create highly targeted, customizable, landing pages that speak specifically to your sales prospect. Company specific landing pages are an incredibly effective tool to personalize a user’s experience and share detailed, focused content that relates to products and services offered but is too granular for your main website.
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Benefits of Landing Pages…
[text]- Can be re-purposed in presentations, emails, white papers, and used to engage with prospects on social media and other channels.
- Reach new, niche markets or promote new products through landing pages developed to support specific business goals.
- Generate valuable data and insights that test the results of our marketing efforts and allows us to make continual adjustments and improvements.
- Whether it’s signing up for a newsletter or clicking through to your main website, landing pages make it easy for visitors to engage and take action.
- Landing pages improve brand awareness, are effective lead generation tools, and refine knowledge of your target audience–as well as your overall campaign strategy.
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Case Studies
Kinner & McGowan
Helping entrepreneurs and investors in the emerging cannabis market grow through digital strategy.
[text]- Kinner & McGowan’s initial marketing efforts focussed on Maryland and the District of Columbia.
- With recent industry expansions in West Virginia and other states, Black Label knew it was time for K&M to target these emerging niche markets.
- To stay ahead of the competition, two landing pages were created:
- A West Virginia landing page, carefully designed to target that state.
- A more ‘general’ landing page for Reddit, a massive online community garnering major attention for the cannabis industry and making it an ideal platform for K&M.
[/text][divider direction=”center” icon_fontawesome=”” icon_size=”25px” style=”color: #31b0e5″ id=”” class=””][iconbox align=”start” href=”” id=”” class=”” style=””][iconbox_header icon_or_image=”image” hover=”false” image=”3416″][iconbox_content title=””]This niche Reddit ad campaign beat everyone’s expectations in cost effectiveness as well as audience reach. K&M received a .112% CTR which is above average for a small, niche, audience. They also received 7 high quality conversions on the targeted landing page.[/iconbox_content][/iconbox]
Adashi
A Leading provider of technology solutions to public safety agencies worldwide.
[text]- Black Label developed a geo-targeted ad campaign to get Adashi’s product in front of fire departments, their target audience.
- The online ads only display to personnel working inside the targeted fire departments.
- When a firefighter clicks the ad it leads them to a landing page with detailed information about the ICS Technology software sold by Adashi.
- The landing page even includes a feature where firefighters can schedule a software demo.
[/text][divider direction=”center” icon_fontawesome=”” icon_size=”25px” style=”color: #31b0e5″ id=”” class=””][iconbox align=”start” href=”” id=”” class=”” style=””][iconbox_header icon_or_image=”image” hover=”false” image=”3416″][iconbox_content title=””]Through a series of A/B tests, Black Label identified the aspects of the Adashi product that resonated most with customers. This lead to a 30% increase in click-through rates, thus improving the efficiency of the campaign and reducing campaign costs.[/iconbox_content][/iconbox]
Waterfront Tech Series
A quarterly event to connect over emerging tech in business or anyone leveraging technology to help craft the future.
[text]- Black Label partnered with Moxie Promotions to promote Moxie’s new Waterfront Tech Series, a quarterly event for start-ups, technology gurus and entrepreneurial business leaders.
- The landing page introduced the event’s speakers and sponsors were highlighted.
- An embedded form to apply for sponsorship as well as a link to easily purchase tickets were included in the page.
- Captured in the landing pages design was the spirit of Waterfront Tech’s entrepreneurial prowess.
[/text][divider direction=”center” icon_fontawesome=”” icon_size=”25px” style=”color: #31b0e5″ id=”” class=””][iconbox align=”start” href=”” id=”” class=”” style=””][iconbox_header icon_or_image=”image” hover=”false” image=”3416″][iconbox_content title=””]The inaugural Waterfront Tech event was a great success, selling out of tickets over a week before the event took place. By directing all interested attendees to a highly targeted and visually engaging landing page, we were able to help market the event while providing a simple, easy to follow registration process.[/iconbox_content][/iconbox]
Earth Origins Market
Your green, neighborhood market, committed to the communities served and harnessing the power of digital marketing strategy to help achieve this mission.
[text]- Eleven landing pages were developed to highlight a coupon in exchange for the customer’s email which expanded their email marketing campaign.
- Company values were also an important focus of the landing page content.
- Designed with a “natural” feel in mind, the landing pages expanded Earth Origins brand visibility and audience reach.
- Achieved a 6% conversion rate on landing pages.
[/text][divider direction=”center” icon_fontawesome=”” icon_size=”25px” style=”color: #31b0e5″ id=”” class=””][iconbox align=”start” href=”” id=”” class=”” style=””][iconbox_header icon_or_image=”image” hover=”false” image=”3416″][iconbox_content title=””]The ad campaign has continually beat industry standards for conversion rates, and has had a noticeable impact on store foot traffic. Additional campaigns have been put in place to amplify the results even further and increase brand awareness.[/iconbox_content][/iconbox]