Digital Strategy Blog - Black Label

By admin / October 17, 2016
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5 Guidelines Entrepreneurs Must Follow When Breaching a Saturated Market

A few guidelines from Black Label in Baltimore, MD on how entrepreneurs should approach marketing to a market that is already full of many choices.

By Brent Hoffmann / October 10, 2016
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Are There Skeletons in Your Business Closet? – A Black Label Halloween Update

A Halloween update from Black Label in Baltimore, MD – 5 \”scary\” tips for improving your business\’ marketing, website and processes.

By admin / October 5, 2016
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Smart Online Business Moves To Make Before the Holidays

Here are five ideas / actions to get your business and e-commerce website primed for the holiday season to ensure selling success.

By admin / September 29, 2016
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10 Emerging Trends in eCommerce for Baltimore Businesses

In this article we look at some of the top trends the ever-changing eCommerce world has in store for the future for Baltimore business owners.

By admin / September 21, 2016
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Creating Value for Your Product or Brand by Selling Benefits

Learn how to sell your product or brand effectively by focusing on the benefits to the customer instead of listing features with these helpful tips.

By admin / September 10, 2016
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Content Shock, Low Attention Spans and the Changing Needs of Digital Marketing

A few tips on how to overcome the problems of steadily dropping attention spans on the internet by ensuring your content stands apart from the mass of information and is noticed!

By Brent Hoffmann / August 30, 2016
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How to Avoid the “I Don’t Have Enough Time” Paradox

Move beyond the “overwhelm cycle” and be more strategic. If you are a small business owner, you know how difficult it can be to add one more thing to your plate. There is never enough time in the day. You have to focus on your core business tasks while everything else ...

By admin / August 23, 2016
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How Small Businesses Can Benefit From the Influencer Marketing Trend

Influencer marketing is a hot topic, especially when considering strategies for increased awareness and interest in your brand. From newly formed startups to major corporations like Coca-Cola and Maybelline, companies everywhere are harnessing the popularity of vloggers, bloggers and other internet celebrities to promote their products. The question for everyday entrepreneurs and small businesses ...

By Brent Hoffmann / August 16, 2016
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The Most Common Mistakes in Digital Marketing Strategy

A list of the most common mistakes businesses make when it comes to creating and using their digital strategy (aside from not having one!).

By admin / August 11, 2016
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How to Use Landing Pages for Your Business

If you\’re looking to maximize the selling power of your web presence, consider making landing pages for all the key products and services you offer.

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