Your business is unique. So are your goals. So is your path to new customers.
Ordinary approaches to digital marketing leaves you with ordinary results. Website visits but no leads. Twitter followers but no buyers. Facebook likes but no customers. Yet always a large bill at the end of the month.
Most marketing agencies base their campaigns on assumptions of what worked in the past, or what works for other clients in your industry. Stop trying to do what others are doing.
The Solution. It's Simple.
Your path to success involves a marketing strategy driven by the behavior of your customers. No assumptions, no guesswork.
A 4-Step process of discovery, testing, planning and execution.
Learn.
First, we listen to you.
During a client discovery meeting we facilitate a meaningful discussion with key stakeholders and staff.
In this step we are here to listen. To learn your story, your vision, and how you are working toward your goals. We combine your mastery in your industry with our expertise in marketing. From this, you’ll come away with an understanding of your target audiences…who they are, where they play, what they fear, and what they dream. We also dive into the core of your brand. What values, emotions, and beliefs it reflects.
From the wisdom and creativity of this meeting we craft the root of your future growth…
A Marketing Compass.
Your marketing compass is crafted for you to share with your team and those involved in marketing, sales or strategy.
Test.
Next, we find the best direction forward.
There are 19 different channels for marketing your business. Which ones are right for you?
There is nothing worse than spending months or years targeting marketing channels that don’t convert to sales. With digital marketing you don’t need to. Black Label tests a selection of marketing channels that best align with your business goals, market, and target audience. Testing is a high value process unique to Black Label. You want the highest return on your marketing investment. And so do we. With this shared goal in mind, we identify the marketing channel that has the most opportunity and promise for growth. We track and analyze the results from these tests: converted sales, revenue, acquisition costs, and overall return on investment. From those results you can see hard data that shows which channel to focus your marketing budget on. In finding the shortest path from you to your customers in the beginning, we save save you time, money, and heartache in the long run.
Guided by your Marketing Compass and the results of testing, Black Label develops an approach that sets you on a path toward growth. This involves strategic planning around the primary marketing channel, and building a system and methodology that pushes you toward your goals and vision. This is where creativity soars and allows us to perfectly align the mission and values of your brand with your customers. Every plan is unique, carefully targeting your audience through the marketing channel proven to be most effective. From day one, we begin optimizing to continually improve your results even further. Incremental improvements over time lead to exponential growth, and positions your company as a leader in your space.
Plan.
Then, we create a strategy based on the results.
With a focus on the marketing channel with the highest return, we develop a plan for success.
Guided by your Marketing Compass and the results of testing, Black Label develops an approach that sets you on a path toward growth. This involves strategic planning around the primary marketing channel, and building a system and methodology that pushes you toward your goals and vision. This is where creativity soars and allows us to perfectly align the mission and values of your brand with your customers. Every plan is unique, carefully targeting your audience through the marketing channel proven to be most effective. From day one, we begin optimizing to continually improve your results even further. Incremental improvements over time lead to exponential growth, and positions your company as a leader in your space.
Create.
Black Label works a little different than most.
We think you’ll find it a refreshing take on the traditional marketing model. It is designed to fit your needs and to be able to adjust to constant changes.
It is designed for digital.
Throughout the Learn and Plan stages, we develop a task list called a Marketing Atlas. This list includes a variety of common marketing activities and production tasks appropriate to your business. All of these tasks align with your strategic goals, and allow you to delegate any or all tasks to Black Label on an as-needed basis. Thus at any time you can hand off any tasks that you do not have time or resources for at a moment’s notice.
Simplified Budgeting
All businesses are at different points in growth and have different needs. Therefore, Black Label adapts to your budget. We have an a la carte pricing model where you can choose which tasks you want us to execute. The cost of each task within the Marketing Atlas has a price associated with it determined by the complexity and time it takes to implement. Each month, you choose which tasks to move forward with, adapting to your ongoing needs.
