Websites

A Home for Your Content

Even if the majority of your audience interacts with you via social media or in-person, your website is the final destination that converts a follower into a customer.

Black Label’s approach to website development and design is different. We partner with our clients to formulate and define a strategy. Every step is transparent and has a purpose. We discover the thoughts, beliefs, and behaviors that motivate your customers. These valuable insights convert into engaging, easy to navigate websites that ultimately translate into profit.

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Benefits of Websites…

• Increase revenue by analyzing your customer’s journey and developing strategies that help you define, track, and improve these paths, resulting in higher conversion and retention rates.
• Increase your businesses visibility through SEO (Search Engine Optimization).
• All websites are designed to be viewable on multiple devices and are mobile responsive.
• Develop engaging content that shows your audience exactly who you are and is driven by content should align with your mission.
• We utilize an agile approach, continuously monitoring our progress to determine what strategies are the highest performing and make adjustments to optimize costs and efficiency.
• To stay competitive in your industry your website needs to be maintained and updated to keep it relevant. Black Label can help you stay ahead of the curve.
• We are passionate about helping your business flourish so we work with clients that are interested in a long-term strategy of growth.

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The John F. Kennedy Center for the Performing Arts

Promoting the arts to arts enthusiasts and educators in a meaningful way.

• The Kennedy Center partnered with Black Label on a multiple occasions to create online destinations that keep their patrons engaged.
  • THE EDGE: Musings on the Arts, Learning, and Media is part of ArtsEdge, a digital learning program of the Kennedy Center.
  • ArtsEdge provides free, interactive, K-12 Arts Learning resources to educators, students and parents from all over the country.
• The 25/40 Celebration website developed for the Kennedy Center celebrated the co-anniversaries of the Americans with Disabilities Act and the VSA (The International Organization on Visual Arts and Disability).
• Throughout the month of July 2015, free events were held as a unique celebration of arts, culture, and history and the website helped to promote this anniversary and it’s events.
• Strong consideration to ensure the site met ADA Compliance was given as a generous portion of the site’s visitors would be individuals with disabilities.

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Bear Grylls: Escape From Hell

A unique online experience for the adventurous type.

• Black Label teamed up with Bully! and the Discovery Channel to create a global, interactive, second-screen experience for the television series BEAR GRYLLS: ESCAPE FROM HELL.
• Developed for a large international audience, Black Label programed the ability to participate in the adventure in 14 languages (Japanese, Korean, Russian, French, Portuguese and more).
• Interactive “Would you Survive?” quizzes were created and displayed throughout the site.
• Other features included video interviews, behind the scenes footage, and audio narratives from the Bear himself.
• Social integration gave fans the ability to share their interactive exploits on Facebook and Twitter.

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Brightshift

Connecting students with meaningful, in-demand career pathways in bold, new ways.

• Black Label worked with Brightshift to design and develop a website aimed at promoting their educational product.
• Brightshift is all about providing students industry certification programs while they are still in school.  Merging education and industry to help provide students with “real-world” opportunities.
• Black Label developed the overall Brightshift branding as well as custom designed icons and graphics to use across their marketing channels.

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Dos Equis

The most interesting Facebook application for the most interesting man....

• Developed in conjunction with Bully! Entertainment, the Dos Equis Legend of You app allows users to add photos and videos from their Facebook profiles.
• Once uploaded to the app, video plays back a voiceover and music similar to the Dos Equis’s Most Interesting Man commercials.
• Black Label was responsible for developing the Facebook integration software for the application.
• This project also involved building a management system to flag and approve videos created by users.

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Bumblebee Tuna

The history of a storied Tuna product...

• Bring Back My Tuna celebrates the history of Bumblebee Tuna through an interactive animated video.
• Black Label’s was responsible for the microsite’s Application Programming Interface (API) that allowed users to connect through Facebook and insert themselves or friends into the video.
• Centered around getting tuna­ related recipes a “Recipe AR App” Black Label created a simple Content Management System (CRM) for the client where they could add/edit/delete recipes
• An Application Program Interface (API) to pull in the recipe data from the app was also put into place.

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