Author: Brent Hoffmann

Brent has a diverse background in graphic design, software development, and business strategy. With over 15 years of experience in the industry, he helps clients find solutions to technology problems, develop their content strategy and find ways to help them grow.

Entries by Brent Hoffmann

Value-driven vs. Emotional Decisions in Digital Marketing

Many times, internal businesses frustrations can lead to ambitious, but rash, marketing decisions. This might be along the lines of a new website design, a blinding focus on social media or a creative microsite campaign. These decisions usually have very little data to back them up and even less of a longer term strategy that results in driving revenue. 

A Meditation on Your Growth Strategy

\"To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products\" - Brian Halligan   2017 is in full swing, and it\'s time to keep the pace going strong as you come into spring. A growth mindset is the key to ...
Black Label Update - Turkey Edition

Black Label Update – Turkey Edition

\"Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.\" - Laura Fitton, Give thanks. Show your customers your appreciation. This is more than just advice for Thanksgiving...businesses should be showing their customers the love all year round! It’s the little things that ...

How to Avoid the “I Don’t Have Enough Time” Paradox

Move beyond the “overwhelm cycle” and be more strategic. If you are a small business owner, you know how difficult it can be to add one more thing to your plate. There is never enough time in the day. You have to focus on your core business tasks while everything else is pushed to a later ...